The Starbucks logo on the white cup itself is enough for advertising. Most everyone who walks with a Starbucks cup in hand is basically a walking billboard. They also use the Starbucks website to promote new drinks or other products.
Promotion
Starbucks offers many promotions whether it's there Half Price Happy Hour, Happy Mondays, Morning receipt promo, Holiday Specials or the promotions you receive through their Starbucks Rewards. Of course the promotions are usually durning certain days and times they still find a way to offer their customers a way to save money. The promote these offers by e-mail, or by the Starbucks Mobile App.
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